Thursday, December 12, 2013

What does a PH Balancer Do? How can using a PH Balancer affect my skin? Are PH Balancers Safe?

I know, right? I’ve been trying to figure this out too. I’ve looked up information on several websites, but all I’ve found is stuff like, “It magically makes your tan better” or “apply this before your spray tan for great results”, but it never goes into why or how.

To go into what a PH Balancer does, you have to first learn about your skin.

There is a layer of your skin called the “Acid Mantle”, which is basically a shield on the top of your skin that prevents all the crud that surrounds us every day from destroying our skin. So because of this our skin has an acidity level of about 4.5-5 (1 being most Acidic like battery acid, 7 being neutral, and 14 being an Alkaline like toothpaste). 

Quick note: Alkaline means that it is not acidic (don’t feel bad I had to look it up too).

So what does a PH Balancer do?

Supposedly, a PH Balancer is sprayed on your skin to make it more acidic so that an alkaline solution doesn’t turn you orange as easily—the issue here of course is: anything that goes on your skin before a spray tan can actually prevent the tan from setting as well as it could. It would be like putting on foundation, but then applying a clay face masque. 

So why would a spray tan company be trying to convince you to purchase products that could actually hurt your tan?
Now, I'm not saying that they are trying to intentionally harm your spray tan--they might not even realize that they are sabotaging themselves!

Worse still, if you are using a solution that needs a PH Balancer, then the solution is alkaline and can dramatically damage your skin (see the Doctor Oz article below).

How can using a PH Balancer affect my skin?

I urge you to follow this link and read for yourself, but I have also included the most relevant piece of the article.

"PH and Skin Care
The epidermis is protected by an external layer of tightly knit cells arranged like shingles on a roof. Any disruption to the acid mantle, elevating overall skin pH, interferes with this protective barrier, wrenching cells away from each other and results in dehydration, roughness, irritation and noticeable flaking. Skin is left defenseless and susceptible to further environmental damage.

A rise in pH plays mayhem with our natural infection prevention, further increasing the risk of infection. Once the pH exceeds 6.5, bacterial invasion increases dramatically, a loss of normal skin integrity results and a variety of skin disorders such as eczema, psoriasis and irritant contact dermatitis flare."

Basically, any product that fidgets with your PH levels could end up being bad for your skin. Now, I really doubt that if you use a PH Balancer that your skin will erupt into an acne storm or will start flaking really fast, but it is definitely something to be aware of if you start noticing more rough patches or drier-than-usual skin.

So what's the final verdict?

Instead of a PH Balancer, just get a spray tan solution that is ready to go without needing any "magical unicorn spray" which doesn't even do anything anyways.  

Instead of a company that's trying to tell you how much you "need" their product: do your research, ask questions, and find a company that gives you the information and lets you make your own decision.

Tuesday, December 10, 2013

8 Common Spray Tan problems, and how to fix them!

There are already so many misconceptions about spray tanning, so let’s do our best to make sure that we are not adding to any of these harmful stereotypes! Just like with sun tanning, spray tanning is affected by the choices that you make. A sun tan can look healthy, or it can look terrible depending on what you did (stayed out in the sun too long, put on sunblock in patches); similarly, a sunless tan can be ruined by not tanning correctly, or it can look natural and beautiful. 

Check out the pictures below, and learn about how each of these problems can be easily solved.

Improper Technique

1. Spraying too close to the hands and feet can turn them orange because they soak up more DHA than other parts of your body 

The Fix: Spray 8-12 inches away from the body, but with hands and feet use a “feathering” motion to pull back the gun and only allow a very small amount of solution to reach these more sensitive areas.

Fun Fact: The outermost layer of the epidermis consists of 25 to 30 layers of dead cells. The process by which these skin cells call off is called desquamation!

2. Uneven tan/missed spots 


The Fix: have a technique that ensures that you are spraying in easy swathes instead of coloring lines across your client like you potentially could with the narrow spray of an airbrush. Also, start with one coat: this way you can adjust on the second coat to deal with any overlooked spots. 

3. White lines along the knuckles, the side of the thumb, and elbows can be easily avoided

The Fix: Have your clients bend their arms to smooth out their elbows, and make a claw with their hands as if they are sizing up a grapefruit.

Fun Fact: The grapefruit is an 18th-century hybrid first bred in Barbados!

4. Very Obvious Hairline from hair caps or hair nets 

The Fix: Have the client keep the cap just a little bit above their hairline, if they even want to use a hair cap at all. With a solution that doesn’t stain, there is no reason for a hair cap, but the best thing to remember is simply to keep the cap about half an inch up so that the hairline gets tanned.

5. Tanned finger and toe nails 

The Fix: This is fixed in the same way that the hands and feet can be prevented from becoming saturated in DHA: simply feather away from the hands and feet as you normally would and the nails will remain unaffected.

Fun Fact: Cutting your nails after dark was once considered bad luck!

Deodorants/improper exfoliation 

6. Client applied deodorant/lotion/moisturizer before their spray tan, didn’t exfoliate under the arms, or applied deodorant before the spray tan had set. 

The Fix: When you rinse off on the morning before your spray tan, make sure to carefully exfoliate under your arms and remember not to apply deodorant before your spray tan or until it has set.

Fun Fact: In Ancient Egypt, women would place globs of scented wax on their heads that would slowly melt throughout the day, spreading the pleasing scent as well as masking the smell!


7. Hair hadn’t been completely cleaned of shampoo (causing it to drip onto the shoulders) or hair was cleaned after the rest of the body. Because the shampoo drips onto the shoulders it can cause a barrier between your skin and the spray tan solution and can end up looking spotted or runny.

The Fix: Shower the night before your spray tan using shampoo. Be sure to rinse your hair completely. The morning of your spray tan (Keep in mind to shower a few hours in advance rather than only an hour ahead of time!), rinse your hair again and then exfoliate your shoulders, neck, arms: basically start from the top of your body and work your way down.

Fun Fact: During the early stages of shampoo, English hair stylists boiled shaved soap in water and added herbs to give the hair shine and fragrance. Kasey Hebert was the first known maker of shampoo, and the origin is currently attributed to him, 1.

Over Spray 

8. Discoloring the top or bottom of your feet


The Fix: Check out my article about how to combat over spray for how to stop this from happening! Generally, this is caused by either using a heavy solution or the fact that your gun is allowing too much solution to flow through.


9. Barrier Creams, Gun Problems, and Client-Related Issues

The Fix: Please see my article: Top 4 reasons a spray tan does not set properly

Remember: If you are using a well-formulated solution and applying it using a tested technique, then the only time you should see any of these problems is on this page! 

1. Shampoo history found at:

Monday, December 9, 2013

How to create an effective Call To Action, and other tips

We all know that the winter can be a slow time for spray tanning. It’s pretty hard to compete with snow storms, bitter cold, seasonal affect disorder, less daylight, and holiday shopping. It is hard, but not impossible.

Create Calls to Action

A Call to Action (CTA) is an effective tool for getting people thinking about and being more involved with your business. Essentially what a CTA does is:

1. Promotes your business or an aspect of your business

2. Reward people for: following a link, clicking “like”, calling you, or walking into your store

3. Actively engage your target audience rather than passively sell to them

A CTA makes people feel like they are involved in the selling process, and are not just a sounding board for your marketing.

Now, this doesn’t mean that you can just have a link on your webpage that says, “Call now for a discount!” There are several things you need to do to make sure that your Call to Action is received rather than ignored.

√ --Design

When it comes to advertising for your business you have to walk the fine line between something that looks nice and something that is over the top. You want it to stand out, but you don’t want to blind someone with a neon yellow “click here” sign. Be tasteful and think about what colors represent:

√ --Value

If you just have a big, beautiful button that says “Click Here” I guarantee that not many people will click on it. They need a reason to click, to call, to walk in. Entice them with information that they might not know, or a deal of some sort. “Click here to learn the top 4 reasons your client's spray tan didn’t work” is much better than, “Click here for our webpage”. It is giving a sense of accomplishment for clicking, and rewarding them with information.

“Call today”--- Why should they go out of their way to call?

“Call today and order one of our 5 drinks for your next visit”--- Now they have a reason, a reward, and they are setting up a visit (which of course means more business for you).

√ --Be Clear

Nobody likes being made a fool of 

If you have a link that says: “Seven amazing foods that could reduce belly fat” you better be real sure that you aren’t just trying to get them to follow the link so you can sell them a Shake Weight. Very few people respond positively to being tricked into a sales pitch.

Here is an interesting fact: people are more likely to purchase something if you get them to say “Yes” rather than “No”. By responding to a CTA, a person has already said yes. They’ve accepted what you’ve asked by clicking on your link or calling you—now all you have to do is smile and make them want to come back again.

So you got them in the door with your Call to Action, but have you made sure that your business is designed in a way to keep them coming back? Look through the following segments and make sure that your business isn’t hurting itself!

Look at the salons, spas, or other mobile businesses in your area—check out their webpages, look at their Facebooks, if possible talk to their clients or stop in for a chat at their salon so you can see what they are doing.

Think this is being sneaky or underhanded? You honestly think they aren’t doing the same to you? It’s not being a snoop; it’s just conducting research as a business person: you are looking into services provided and trying to discover if there is a niche that needs to be filled.

Once you’ve discovered what other salons are doing—do something different. This should seem like a no-brainer, but I’ve talked to countless business owners that see something and instantly begin copying it. I’m not saying it’s a bad idea to adopt new things into your business, but if you are trying to get noticed then the last thing you want to do is put up a big sign that says ,“Nothing New Here!”

You want people to be excited about your business. It’s hard to achieve that if you aren’t willing to step up your game. If the salon next door is offering a BOGO sale, don’t offer a BOG2 sale—offer a free sample of one of your more expensive skincare products.

Build a Community

Want to really stand out in the crowd? Get people talking about you. Word of mouth is, hands down, one of the best referral systems in the world. Why? Compare these two:

A billboard is a giant piece of wood and metal that has wallpaper with advertising on it.

Your best friend tells you about this new place she just tried out, and she loves it and can’t wait to bring you!

See the difference? A billboard is…just a billboard. Word of mouth is so incredibly effective because it is an endorsement with a strong emotional connection. Just make sure they are saying good things!

Building a community is not just about increasing your business. It’s not having a Facebook page or helping someone choose which services they want that determines if they return to you. It’s about realizing that your customer is a human being. I know this sounds ridiculous to have to point out, but it’s something that many businesses start to overlook. 

Sometimes your client doesn’t want to be upsold. Sometimes they just want to sit down for a few moments, chat like old friends, get their manicure or facial or massage or hair styling or spray tan, and forget that they have a million things to do today.

What hurts your community more than anything in the world? Bashing other salons, spas, businesses, products. 

Be Bronze Sunless Tanning using an Aviva Labs Miami City Tan

No-brainer tips: Have staff that are well educated in all aspects of your business, that can communicate that information, and that are respectful, helpful, and passionate rather than “working for a paycheck”.

Cheaper Does Not Mean Better 

McDonalds, Burger King, Wendy’s, Popeye’s, and all fast food places all have one thing in common: they are inexpensive.

McDonald’s has a dollar menu, but is that really the “feel” that you want your business to have? Now think about a high end restaurant. Usually what they do is feature an entrĂ©e or a specialty drink: they aren’t discounting anything—they are boasting about the high quality of their food.

I work hard for my money so I know that I would rather go to a more expensive salon and try out a product that they are recommending rather than to a salon that seems to be cutting corners.

That is the important point to take away here: you are not selling retail, you are recommending products based upon your expertise.

I know that some of these may seem pretty obvious, but the important thing to remember is that no one is too successful to go back to the basics once in a while, to think about their business and make sure they are still providing the same quality service.

Friday, December 6, 2013

Top 4 reasons a spray tan does not set properly

You are the professional in your field. Your customers come to you because they trust you; that trust could be broken if it seems like your spray tanning is not producing the results that you promised. There are several ways that a spray tan could be damaged, and what’s especially frustrating is that some of it can be out of your control. You can tell your clients to exfoliate until your face turns blue, but if they still won’t exfoliate then really there is nothing you can do beyond warn them that their choice will affect the length of the tan they receive. 

Keeping your clients and yourself well-informed is a huge step towards making sure that you are providing the best spray tans possible. Here are five, easy-to-fix issues that could be effecting your spray tan. 
A great example of a perfect tan, sprayed by Be Bronze

1. Barrier creams

History of Barrier Creams

Back in the Dark Ages of spray tanning, there were these giant booths that sprayed every single person in the same way. There was no personalization at all. So many things could go wrong: if you put your hands the wrong way, or stood incorrectly, or didn’t have your ears outside the hair cap, or were “too tall” so that the spray didn’t reach the top of your shoulders correctly, or accidently rubbed your barrier cream up your arm, or touched the side of the booth when you were coming out, or…well you get the idea.

Thought: what if you started sneezing during the automatic spray tan? That would certainly turn out interesting!

Because these booths sprayed every person in the same way, people used barrier creams on their hands, feet, elbows, and anywhere else that DHA could soak in more easily. This was an okay stop-gap measure, but it was by no means perfect. For one thing, it is rather unpleasant to have to “gel up” before tanning; for another, many tanners found that they were accidently rubbing off parts of their tan while trying to remove the barrier cream after tanning.

Today: if you are using a spray tan gun then barrier cream is not needed.

There is no need for a barrier cream because you control how close or far away you are spraying, thus you are able to control how much an area is sprayed with. What you have to do is make sure that you are not spraying the hands and feet at the same distance that you spray the rest of the body. What I have found is that many people still feel like they need to use barrier creams, but it is all in your head! “Feathering” the gun back from the hands and feet will easily solve what barrier creams turn into a chore.

How to solve: Don’t use it! You don’t need it!

2. Moisturizers and other skincare products

Moisturizers, creams, soaps—we aren’t telling you not to use these! Please do! Taking care of your skin is one of the many important facets of maintaining a healthy lifestyle. But if you use them before a spray tan, these same beneficial products can be a real waste.

Anything that can get between you and your tan can create a barrier. This can include moisturizers, soaps, shampoos, shaving creams, skincare ointments—anything that could leave a residue on the skin.

Why don’t I want anything on my skin before a spray tan?

Because the DHA in a spray tan needs to be able to react with the Amino Acids in your skin. If there is something that will interrupt that process by not allowing the DHA to come in contact with those acids then the spray tan will not set to 100% of its ability.

How to solve: Only use moisturizers and skincare products after your tan has set and preferably after your first shower.

3. Gun Problems

Sometimes you can sabotage a tan and not even know it.

If your gun hasn’t been recently cleaned it might only allow the spray tan Bronzer to spray out and not the DHA (bronzer is lighter and so could “sneak out” through a clog while the heavier DHA is left behind). Check out this link to watch a one minute video on how to clean your gun!

If your gun is turned up too high it could literally be causing the solution to bounce off your client’s skin. This of course would stop a tan from setting properly. To fix this problem, simply read our Spray Gun troubleshooting guide 

4. Your Client showered or went swimming too early

Sometimes we Humans can be impatient—probably why I burn my mouth when I’m making French Fries. If your client doesn’t allow the solution the proper setting time then there is no way that their tan will fully develop. Make sure that you have been very clear about how long they have to stay dry for.

Other than showering or swimming too early, there should be no reason why you can’t enjoy a dip in the pool—just be certain to moisturizer and use tan extenders afterwards to counteract the drying effects of the chlorine.

Note: I’m not sure about hot tubs—we still have to try this out (shucks, we have to hang out in a hot tub!)

Check out what an amazing spray tan looks like!

Thursday, December 5, 2013

How Do I Clean My T100X HVLP Spray Tan Machine Filter

If you can’t remember the last time you cleaned your spray tan machine’s filter then I’m telling you now that it is time to clean it. Don’t worry, this doesn’t mean some huge instruction manual or hours of blood, sweat, and tears. The filter can be taken out, cleaned, and put back in a matter of a few minutes.

Why clean my filter?

If your filter is clogged it could prevent airflow through your machine. This means that your spray gun won’t get the air pressure it needs to properly “fire” the spray tan and it could end up spitting on your customers—not exactly my idea of a good time, but to each their own.

How often should I clean my filter?

Well really that depends: Generally I say that a filter should be cleaned every one or two months, but if you are super busy (awesome!) then you may want to clean it more often.

Where is the filter?

The filter is located on the underside of the compressor, and is located more towards the slender end of the machine.

What do I need?

A flathead screwdriver is the easiest way to pop the filter out of the housing, but really you can use anything.

Then simply rinse with warm water--how easy is that?

You can view other helpful videos here in our library

And if you have any more questions please don’t hesitate to call and we can trouble shoot it with you over the phone.

Tuesday, December 3, 2013

10 ways to get spray tanning clients in the winter

There is really no reason for your business to slow down in the winter, if anything it should increase. Going to a salon or spa or having a professional come to your home is a wonderful way to break up the monotony of the dreary winter months. So how do you get people thinking about your business, how do you get them to treat themselves to a relaxing day in quite possibly the busiest of seasons? When put that way, it shouldn’t be so hard should it? Here’s a list of ideas you can use to get people thinking about coming to see you.

1. 12 Days of Christmas -- different special each day

This is a good technique for getting different groups of people in. Obviously your clients are not going to come to each event, but certainly there will be something that appeals to them. Maybe you offer a massage and a spray tan, or a facial and a hair styling, or maybe it’s as simple as a free holiday-themed drink when they come in. Anything that gets their attention will work. 

2. Spend $XX in December and receive Y

For example: get a spray tan and sign up for a second spray tan, then receive a certificate to tan for FREE in January. This could be something that your client either keeps or could use as a great gift to a neighbor, family member, friend, boss, etc. In addition to rewarding a loyal customer, it also gives you the potential to gain a completely new client!

3. Christmas Cards/Holiday Cards

This should be a no-brainer. If you haven’t been doing this, then you really need to reconsider! This doesn’t even have to be a physical card (E-cards or emails would work too), but I guarantee that your clients will appreciate it. Note: if you aren’t sure about certain customers, sending a “holiday” card rather than a specific “Christmas/Kwanza/etc.” card is the safer route to go. Even if your card doesn’t include any discounts or BOGO sales it’s still a nice gesture that will make them think of you in the future. 

4. Winter Contracts and memberships

Create a discounted contract specifically for the December, January, and February. Call it the Snowed-in Special or something catchy, and promise a beautiful subtle tan and moisturizers or a massage to ease out those stress knots from holiday shopping and walking along icy sidewalks. Contracts are great because it means that: 1. A person is compelled to come in more often (thus strengthening your relationship) 2. If they miss a month for whatever reason, they are still paying you a monthly rate so you don’t lose out. 3. If they are willing to sign a contract then they are most likely going to continue signing up with you. 

You could also offer Prepaid memberships at discounted prices: buy ten months and get 2 free or 20 tans get 5 tans free. These are the same idea as the contract. Sure you may be selling them a service at a discounted price, but you are still making more money than if you didn’t sell it at all. 

5.Offer a lower price 

REALLY work to make this in your favor. For example - rather than offering your clients one month at half off--offer two months or a spray tan and a lotion at 50%. This idea is because if you take 50% of 30 dollars it only comes out to $15 savings, but 50% off of 100 dollars is a $50 dollars savings. And that’s what you have to sell them on. 

The more they buy, the more they save. Sell them on the savings, not the percentage off. You want them to think about how much money they could be saving if they purchased more—it looks bigger the more things they buy, and makes you seem even more generous without even doing anything extra. 

6. Add value rather than lower prices 

For example - instead of 30% off, offer a client a deal like: Buy one spray tan and get the second 50% off. Not only does it get them to book a second spray tan, but it is just a 25% discount even though it sounds like a better deal than 30% off. 

7. Sell the product itself

“Even out your skin tone, get rid of your blemishes, and look healthier and skinnier today.”  

With skin easily breaking out and looking uneven, a subtle spray tan should be at the top of everyone’s wish list. 

Is the spray tan part of your business is slow? The thing is: how will your clients ask you for a “winter-shaded” tan if you never tell them they have the option? You have to let them know that you offer these great services, you can’t just stand around and wait for them to find out. 

8. Make sure your store looks nice

Appearance can greatly affect how a customer feels about your business. Decorate, or make repairs before they become a problem—be proactive, not reactive

9. Food drives, clothing drives, toy drives

Offer a discount or a free service with their purchase for anyone who brings in an item or two. Not only will this get people in your door, but it will also generate a sense of community, give them a good feeling about themselves and your salon, and give them a great memory of your salon, spa, or mobile business. 

10. Start your own winter campaign

Try the “Tour” technique I mentioned in my earlier article, give introductory offers to the first 20 clients who sign up with a contract or reward referrals of first-time customers. One of the best things you could do to generate awareness is to tell your clients that they can get a discount if they share your business’s Facebook page onto their own page. This will not only spread your business, but it will also encourage those who share to come in to receive their reward. 

Want to get some advice from other spray tan professionals? Join our Facebook community and get to know our followers. And if you have any great ideas that have worked for you, please share them with us so that we can help other salon owners!

Monday, December 2, 2013

Part One: How can I increase my spray tan sales in the winter? Advertising dos and donts

Many salon, spa, and mobile business owners ask us this question on a daily basis. They want to hear “the trick”, “the secret”. They want to be told that there is one special thing that a business owner can do that will double, triple, quadruple sales margins. Sadly, there is no magical marketing rainbow to take you to your pot of gold.

Marketing is not about uncovering the secret to making money, it’s about understanding your clients’ wants and needs. For instance: you probably wouldn’t want to offer a luxurious, “sunkissed” tan at the research facility in Antarctica. Obviously they are a great audience because they definitely need a tan, but how many scientists living on a continent made entirely of ice are going to feel natural in a “just got off the beach” tan? Probably that one crazy guy who is drilling for aliens and barking at yetis. On the other hand, how many of them might be interested in a treatment that would help their dry skin not look so bad? Probably a good number.

So the real trick is how to figure out what your clients want

I’ve come up with number of ideas that should help you get your regular clients coming back more and get new prospects coming to you, but first let's go over the basics:

You don’t want to go overboard with advertising, but you also don’t want to get lost in the crowd. The trick is to find what works, and where it works. In my experience I would suggest that no more than 10% of your business’s annual income go to advertising.

Facebook, Twitter, Pinterest, Tumblr, Instagram: these can be great for your company…if people can find them, or even know they are there. Each site is free, though with Instagram you do need a specific type of phone, and each can be great for creating a sense of community. Invite your clients to check out pictures of your business, to see before/after photos or learn about upcoming deals. 
These can also be great sites to help spread the word of what a spray tan can do in the winter: show your clients that a spray tan has more benefits than just looking great. It can even out their skin tone, clear up acne, get rid of blackheads and other blemishes--and don't forget to point out that they can get all this without looking like they went to the Caribbean: spray tans can be subtle.

Newspapers, radio, magazine articles, billboards: These are generally hit or miss. The problem that you will run into when you get to this “stage of the game” is that you are now advertising to vast groups of people that couldn’t care less about your business. Obviously, there will be some people that see/hear it and want to try it instantly. Awesome!

But there will be more people that will have to gather the initiative to look you up, then find out how to get to you, then decide if they like you, then decide if they like you enough to come back. If you read that then no doubt you see the problem: who wants to go through all that trouble for a service that 1. They may already be getting elsewhere 2. Requires all this extra work just to learn about.

The biggest problem I’ve found with mass advertising is that it is so easy to say no to. People love making excuses, and it’s harder to make excuses to a person than it is to a piece of paper or a radio station. 

Banners, business cards, brochures, posters, flyers: These are a step down the totem pole of mass marketing, and they can be effective if used in the right way. The obvious benefit is that these are more targeted approaches, but they will also reach a smaller audience.

Is there a fitness competition coming up? Find out how to get your advertising in the building: a nice banner (and some flyers and brochures) would certainly help make your presence known.

Mobile businesses: how about going to a few local gyms and talking to the owners about offering spray tanning in-house? Mention that a spray tan not only adds definition to muscles, but it also keeps all your hard work looking even and healthy-looking during the winter.

The great thing about handing out brochures is that it creates a human connection between you and your clients. It shows that you are passionate enough to take time out of your day to spread the word of your business. Don’t just hand them a brochure and hope they look at it—start talking to them right there. Now I’m not saying launch into your sales pitch, but start building a connection.

People are more likely to read that pamphlet if they have a reason to; you need to help make them feel like they have a reason to.

If you find that your business has been hurting in the winter, it may be as easily fixed as adopting some of these techniques. Tell people about the subtle side of spray tanning, get the word out about your business through free sites and by making human connections, invest some time in visiting local gyms and fitness competitions, create a community and friendships that last. If you do these things, you may find that your business is growing simply by discovering new friends.

Marketing Idea: The "Tour"

This is a great idea for getting those new clients acquainted with everything that makes your business stand out. If you work out of a salon or spa, you can create a “new customer package” that samples what you offer: maybe at an introductory price you can offer: two different spray tans, a sampling of moisturizers or skincare products, a hair styling, a Mani/Pedi, and a facial.

The goal is to show that you are a grade above the rest, you want to show them that every experience is custom tailored to their needs. More importantly, this gives you a chance to lay the building blocks for a relationship with that person. Simply put, they are more likely to come back to you if they like you.