Why did my spray tan solution go green?

Why did my spray tan solution go green?

I have experienced this and I’m sure you have too. You open your bottle of spray tan solution, pour it into your cup, or spray it on your client and notice that your solution is as green as Oscar the Grouch. 

The process by which your solution turns green (or blue) is called oxidation. Most spray tan solution bronzers are made from three bronzer colors, using either Cosmetic or the higher quality Food Grade color additives: Red, Yellow, and Blue. Of these three colors, red oxidizes the fastest—which means it deteriorates quicker than the other two colors.

As time goes on, there will be less and less red in your bronzer formula. Anyone who didn’t skip art class in school can probably guess what happens when you only mix the leftover colors: Yellow and Blue. (For those of you who skipped that day of school to go see a movie: the answer is Green.) 

Now obviously no client is going to be too happy with that unless it’s Saint Patrick’s Day, and even then they might be sprinting for the nearest shower to wash off the solution. The good news is that you don’t have to be stuck pouring out hundreds of dollars of solution every week because there are some solutions that “keep” longer than others.

Why do some spray tan solutions turn green faster than others?

As with nearly anything, the quality of the ingredients in your spray tan solution is extremely important. Quality plays a HUGE role in how fast a solution will turn green. Some companies out there dump a whole bunch of “extras” into their spray tan solution in the hopes that they will distract you from the truth about the actual quality of their individual ingredients. It’s basically the same way magicians work: they make you look left when you should be looking right.

But the bottom line is: Cheaper solutions use cheaper ingredients.

If your solution is made from cheaper ingredients, like Cosmetic Bronzers rather than Food Grade colorants, or if it’s made with oils and alcohols (another indicator of a lesser-quality solution), then chances are it will also turn green faster than a higher-quality spray tan solution.

Ask yourself this: Have you ever received a bottle of solution only to find out it had ALREADY turned green? Have you ever had a bottle of solution turn green only a few weeks after receiving it, even though you stored it in a refrigerator?

If you answered yes to either of these, you might be using an inferior product.

Is there a spray tan solution that will never go green?

Unfortunately there is not. Given enough time, any spray tan solution that contains bronzers will turn green. The good news is that higher-quality solutions can last six months or more—some don’t even go bad until around a year or even longer!

So the next time you’re pouring green spray tan solution down the drain, ask yourself: do you feel like you really saved any money by buying the cheaper solution?

Frequently Asked Questions

How should I store my spray tan solution? 

That depends entirely on the quality of the solution: Lesser quality solutions will need to be kept in cool, dark places out of sunlight, and possibly in the refrigerator. Higher quality solutions can be left at room temperature, and in direct sunlight (Your client will appreciate the difference!)

No matter the quality, no spray tan solution should be boiled under any circumstances!

Is it safe to pour solution back into my spray tan bottle? 

Yes, as long as the solution you are pouring in is not green of course! If you have left over solution from a spray tan, you should experience no problems by returning it back to the bottle.

My spray tan solution is green around the cap, has the entire bottle gone bad? 

Not necessarily. What most likely happened is that the small amount of solution left over on the cap has oxidized. The best way to ensure that your solution is still good is to pour a little bit out into your cup—if it looks good, then it is good!

My client said their armpits turned green, has my solution gone bad? 

Most likely not. If the solution was bad it would probably have resulted in a green tan all over rather than localized to just your client’s armpits. This is almost certainly a result of the spray tan bronzers reacting with deodorant or perfume. Remind your client to exfoliate their underarms properly before getting their spray tan, but don’t worry: the green color is only the bronzer—it is not representative of the finished tan developing underneath. (That being said, since they had residue on their armpit the finished tan might still be lighter since there was something there to block the tan from setting.)

Do I have to refrigerate my spray tan solution? 

This depends on the quality of your spray tan solution. Some companies state that their solutions will last longer if refrigerated and others state that it’s not needed. Typically speaking, the higher-quality solutions will not need to be refrigerated.

Can I freeze my spray tan solution to make it last longer? 

We have conducted tests where we have frozen solution, then thawed and thoroughly mixed the solutions. While some of the results from some samples were fine, others did not develop properly. This lack of consistency is enough for us to say, “Don’t Freeze”. 

How to Spray Tan Bodybuilders and Fitness Competitors

Spray Tanning Tips for Bodybuilding and Fitness Competitions

We’ve all seen the pictures of guys and gals strutting their stuff on stage looking like they just climbed out of the La Brea Tar Pits, or that one with the really pale face whose body looks like a Hershey’s Chocolate Bar. “I would never want to look like that for a competition,” you say to yourself. Well guess what: Neither do they! Yes, there are some competitors who prefer to be darker than others, but 99% want to look their best without looking TOO dark.

Performance tans factor hugely into the final scores, so competitors want to be sure that their tan is highlighting all their hard work rather than hiding it within a blanket of super-dark tan.

And the best way to ensure you are providing the best tan possible for your fitness competitor is to get to know the industry:

UNDERSTANDING THE COMPETITION TANNING INDUSTRY

Even if you’ve been spray tanning for years, becoming a competition tanner is a whole new world. The application, the expectation, the requirements: all differ from everyday tanning. To make sure you and your competitors are happy when they take the stage, make sure you follow these steps:

1. Learn what your competition clients put their body and skin through:

Dryness related to excessive sweating, water rationing close to their competition day, added stress caused by the more intense training sessions leading up to the competition, and a strict basic diet are going to be your biggest obstacles: all of these worsen the condition of your clients’ already neglected skin.

Be sure to ask your client what regimen they are currently under so that you can have a better idea of what they are going through. If they are suffering from severe dry skin, give them a great moisturizer and tell them to apply it twice-or even three times more often-than a “normal” client would. Also, be sure that they exfoliate before their spray tan!

2. Know what’s expected of your tan

Competitors are a different breed of spray tanner: they will be putting your tan through the paces under stage lighting and in unique outfits. As a result, it is of utmost importance that you know everything that’s required to spray a competitor.

A competition tan is designed to accentuate and highlight your client’s muscle definition. You want a color that will define and draw attention to your competitor’s hard work while they are on stage. When spraying your competition client keep in mind that they will be posing for the judges. This means that you need to pay special attention to their underarms and gluteal region to ensure that they have proper color—failure to do so will cost your competitor points!

3. Practice the technique of competition spray tanning 

Many first-time competition tanners waste time and money by over spraying their client, thinking that they need to douse them in bronzers and dark solutions to get them to their desired color. This often results in clients whose stage tan looks dirty, muddy, way too dark, runny, or even discolored; luckily, this can be easily avoided.

Remember: your spray tan should highlight and contour their muscles, not hide them!

Use slower strokes than you would when conducting a standard spray tan; you want a more defined, sculpted look rather than a lighter, subtle touch. Be sure to use two coats of a medium-to-dark solution, but be careful to avoid going too heavy around the underarms and the face so that the tan doesn’t looked caked on or clumpy-looking. As always, make sure the tan looks even!

Tan your competitor for the first time about 2-3 days before the competition itself, then have them come in for another round of spray tanning so that they can go a level darker or can get some touchups if needed, or to address any concerns or issues before the day of the competition.

It’s important to remember that traditional spray tans require 8-12 hours to fully develop, and that your client may have to sleep in it overnight. Be sure to remind your client that they should avoid excessive sweating while their tan is developing!

On the day of the competition: Many competitors ask their spray tanner to accompany them to competition day so that the bronzer can be applied right before they go on stage. This is a great way to avoid streaking, running, or blotching from being sprayed the night before. Thankfully, your client will not need to exfoliate before the competition bronzer is applied.

If you can’t make it to the competition, or if the competitor has to travel, spray them at the latest possible time and then have them CLOSELY follow the instructions in the “Make sure they aren’t sabotaging their tans” section found below.

Note: Make sure you find a bronzer that will not streak or run when a competition glaze is applied to it! (This may require testing before the competition).

Knowing your audience can help your competition client gain some extra points: Judges prefer bodybuilders to be shinier on stage but bikini girls don’t need to be shiny

4. Make sure THEY aren’t sabotaging their tans:

Look over these common mistakes and the significant impact each can have on your competitor!

Improper prep: In and out of the competition tanning industry, this is one of the leading causes of a lackluster tan. Make sure your client is exfoliating with an oil-free exfoliant, and not just rinsing off. It’s also important to make sure that they don’t then put anything on: no soaps, deodorants, body scrubs, oils: no nothing—keep your skin as fresh as possible for your spray tan! –Click here to learn more about proper care of your spray tan

Additional Note: Make sure your client shaves their entire body BEFORE getting a spray tan. Any area that the judges can see needs to be shaved.

Bring in your outfits: If possible, have your clients bring in their outfits so that they can see how the tan will look on stage—this will also ensure that you don’t miss any spots when tanning.

Don’t wear that hat: A tight hat might smudge the competition bronzer across your forehead so if you do want to wear a hat, make sure it’s very loose.

Avoid tight draw strings: Draw string pants can cause rubbing and/or a lightening of the tan if they are pulled too tight.

Conduct a glaze test: If it’s possible, have your competitor bring in the glaze that they will be using on the day of the competition so that you can do a test run on them to see how the final color looks—it’s always better to be prepared than to be disappointed on stage. Beware of fruit: If you have a hankering for some fruit, be sure to drape a towel around your neck so that you don’t get squirted with the juice—fruit juice, especially that from grapefruit, can alter the color of your bronzer and could turn it green!

Spray Tanning for Competition FAQs:

How much should I charge for competition tanning?

--Competition tanning requires a lot of work from both the competitor and the tanner, therefore it is understood that this is a premium service which does come with a higher price point. Some competition tanners offer a “one-time fee” which includes two pre-competition tans, a bronzer application, and any touch ups required; others offer it as a “as needed” service, meaning that they charge only for what the competitor uses (so if they need only need one session of spray tanning they don’t get charged for the second session). Realistically you should expect to charge anywhere around $95-$150 if you are not traveling to the competition and $150-$200 if you are joining your competitor at the event.

How many tans will my competitor need?

--Your competitor will probably need one full tanning session followed by another session of either tanning or touchups, and a bronzer application session. But keep in mind that they may need some emergency touchups, so if you commit to being their tanner be aware that you may be receiving some frantic calls!

What should I tell my client to wear to his/her tanning session?

--Because competition tanning goes on a bit heavier than standard spray tanning, even with an oil-free, less sticky solution it is recommended that your client wears loose-fitting clothing with no elastic waistbands; and as always make sure they don’t get wet and avoid excessive sweating!

How long will a competition tan last?

--Because the first two sessions of a competition tan were conducted with a medium-to-dark spray tan solution containing DHA, you can expect that the spray tan will last anywhere between 5-15 days depending on how dry your client’s skin is and how frequently they use a moisturizer. The bronzer portion of the competition tan will wash off as soon as your client rinses in the shower: this is important for them to know so that they don’t rinse before attending the event if you are spray tanning them early!

12 MORE Common spray tan problems and how to fix them!

12 Common spray tan problems, and how to fix them!

There are already so many misconceptions about spray tanning, so let’s do our best to make sure that we are not adding to any of these harmful stereotypes! Just like with sun tanning, spray tanning is affected by the choices that you make. A sun tan can look healthy, or it can look terrible depending on what you did (stayed out in the sun too long, put on sunblock in patches); similarly, a sunless tan can be ruined by not tanning correctly, or it can look natural and beautiful.


Check out the pictures below, and learn about how each of these problems can be easily solved.

1. Uneven Fade/Patchy Skin:

Alcohol in a solution causes uneven fading because it causes the skin to dry out faster than a water-based solution. When your skin dries faster than it normally would, patches and discolorations develop in your spray tan.  

This can also occur if you sprayed over an existing/old tan without properly exfoliating beforehand. 

The Fix: Avoid a solution blended with alcohol and always remember to exfoliate before your next spray tan! 

Fun Fact: The term "Honeymoon" originated in Viking-era Sweden and refers to a practice where, after the wedding, the bride's family was responsible for providing alcohol to the groom and his men for one complete moon cycle. Often, this alcohol took the form of honeyed mead, thus we get the term Honeymoon! 

2. Streaky/Runny results during spray tan:

Spraying too close can cause your solution to drip down the body or cause overlapping patterns on the arms, legs, and torso. A dripping spray tan will cause runs down your body once the active DHA has a chance to set, resulting in long lines of discoloration. 

OR YOU ARE:

Using too heavy of a solution, too much solution, or a solution with too much oil blended into it can cause your solution to drip and become streaky and runny-looking. Oils make a solution heavier and wetter so that your spray will also be wetter (and thus easier to cause streaks/runs with), spraying too much solution can mimic this problem and make your tan runny, even with a lighter, water-based solution. 

The Fix: If you are using a water-based solution: be mindful of how much solution you're spraying--too much of even a less heavy solution can cause streaks and runs as you continue to "pile on" the product. 

If you are using an oil-based solution: just be aware that streaks and runs are more commonplace and make sure you are using the minimum required amount when spraying to ensure the fastest drying time and the least likelihood of causing runs. 

Fun Fact1: As far back as 10,000 BCE, men and women in Egypt use scented oils and ointments to clean their skin and mask body odor!

3. Streaky/Runny-looking Tan after spray tan development:

What happened here is that water (tears) got on the spray tan before the DHA had time to properly set, resulting in an uneven tan and internet fame. 

The Fix: Don't get into a fight with your boyfriend after you get a spray tan! Wait at least 8-12 hours (or less if it's a rapid tan) before engaging in hostile relationship activities!

4. Sprayed, but no tan develops:

If you sprayed and no tan appeared after waiting the correct amount of time then there was something on the skin acting as a barrier. These could be heavy soaps, PH Balancers, moisturizers, perfumes, and even exfoliant residue.

The Fix: Exfoliate prior to getting your spray tan. Work from the top of your body down so that you aren't getting soap or residue on a part of your body that you've already cleaned and exfoliated. And make sure you don't spray perfume on until after your tan has had time to set! This will improve your spray tan and your before/after selfies!  

Fun Fact: The first "selfie"ever taken was in 1839 by Robert Cornelius.

5. Client touched something, accidentally rubbed off their tan, or wore skinny jeans/tight socks: 

This problem is more common among oil-based solutions that take longer to dry because there is a larger window of opportunity for the tanning product to be touched and shifted by clothing, but keep in mind that this can happen to water-based solutions too. 

The Fix: don't wear tight fitting clothing, and try not to rub up against someone or itching a leg/arm while your tan is still drying. Once it has dried you should be able to wear tighter clothing, but it's still prudent to be aware if your skin is rubbing and where--those are going to be your problem areas that will need more moisturizing to keep the tan from fading faster.

6. Face fading faster than rest of the tan:

This is a more common problem among female clients. Applying and removing makeup, and simply washing your face, can cause your tan to fade faster. 

The Fix: Maintain a healthy skin care regimen and moisturize at least twice a day (morning and night!) 

7. WAY TOO MUCH COLOR:

If this occurs then you are probably using a DHA percentage that is too strong for your skin type. Another problem that sometimes occurs is that you did use the correct percentage, or at least what you thought was the correct percentage: sometimes companies approximate their solution percentages rather than know for sure what the strength is.  

The Fix: try using the next DHA percentage level down (and please try to remove the tan!). 

Tip: Trying out a new solution and don't want to risk using too a too-strong percent? Not all companies are the same! Start with one of the lesser percentages (like an 8% or a 9%) rather than jumping right to the percentage you were using with your original company: your new company's 8% might be equivalent to your old company's 10%.  

Fun Fact: in the early 90s Will Ferrell worked as a mall store Santa Claus 

8. My spray tan looked good when I went to bed, but when I woke up I had patches:

This happens if you go to sleep with your hand on your arm, leg, or face. What will happen is that the tan will transfer from one area of skin to the other. Keep in mind that this doesn't always happen, and most often happens if you go to sleep while the tan is still sticky or tacky feeling. 

The Fix: Wait until your spray tan is not sticky or tacky feeling before going to bed. If it is still sticky/tacky and you can't stay up any longer, sleep with loose pajamas on (some people also wear socks or mittens on their hands)

9. Flaky Tan: 

Most often caused by dry skin, but can be aggravated by using a solution containing alcohols. 

The Fix: Simple: Exfoliate before your spray tan and moisturize frequently. And if possible avoid a solution with alcohol in it!

10. Peeling spray tan: sunburn before spray tan:

A sunburn's peel can greatly affect your tan! It means that the skin underneath (that is soon to be revealed when the burnt skin peels off) is going to be untanned while the rest of your body is going to have the darker spray tanned skin. Clearly this is going to create a very patchy, VERY uneven finish. 

The Fix: DONT GET A SUNBURN!!! Failing that, exfoliate (ouch!) extensively before getting your spray tan. Also: avoid spray tans with alcohol because that might sting your sensitive, burnt skin.

Fun Fact2: At a higher altitude it is easier to become burnt because there is less of the earth's atmosphere to block the sunlight. UV exposure increases about 4% for every 1000 ft (305 m) gain in elevation!

11. My spray tan faded after working out:

This happens when you work out before your spray tan has had time to set properly. 

The Fix: Wait for your tan to set before breaking a sweat. For "regular" tans this means waiting 8-12 hours before working out, and for "rapid tans" this can mean waiting for as little as 30 minutes though it is recommended to still wait that 8-12 hours because though you can wash off a rapid tan, the DHA is still developing during that time. 

Fun Fact: 

12. Too much tan between the fingers

This is most likely because the person had her fingers closed/held together while her hands were being sprayed. 

The Fix: make a claw with your hands as if you are sizing up a grapefruit, being careful to keep your fingers separated.

Remember: If you are using a well-formulated solution and applying it using a tested technique, then the only time you should see any of these problems is on this page!

1. http://cosmeticsinfo.org/Ancient-history-cosmetics 

2. http://en.wikipedia.org/wiki/Sunburn

How to remove a spray tan

How to Remove a Spray Tan

I hope, for your sake, that you are only reading this article due to curiosity.


If you’re reading this article because you desperately need to learn how to remove your spray tan then you have my sympathy, but luckily I can help! 

How does a spray tan actually tan my skin?

Much like a bad date that won’t take a hint, a terrible spray tan can linger for days. This is due to the active tanning agent in the solution known as DHA. DHA is a derivative of the sugars primarily found in sugar cane and sugar beets; when formulated properly, DHA will react with the amino acids in the topmost layer of your skin to create a beautiful, natural-looking tan. When not formulated properly, DHA makes you look like you lost a fight to an apricot.

A few things that negatively affect your spray tan results:

Oils

Oil in a spray tan solution can cause it to become sticky or tacking feeling when applied to your skin. Oil can also be a clear indication that the DHA in the solution was not blended to optimal performance and thus needs the oil to counteract its natural drying effect; this can also mean that, because the DHA wasn’t perfectly formulated, the solution might more easily make your tan look unnatural when compared to a higher-quality solution.

Read more on why Oils are bad in a solution

Alcohols

Alcohol in a solution often is one culprit behind a spray tan looking patchy or fading unevenly.

Read more why Alcohols are bad in a solution

Other ingredients

Caffeine, fragrance oils, caramel, argan oil, coconut oil, zinc, aloe vera, aluminum, pomegranate, banana, apple, cinnamon, erythrulose, vitamins, antioxidants, minerals, moisturizers, etc. None of these things are needed in the creation of a spray tan solution; these gimmicks can actually cause your solution to perform more poorly versus a solution that avoids those ingredients.

But proper formulation isn’t the only thing that goes into a spray tan looking great and setting properly: a lot of what effects a sunless tan depends on you and your spray tan consultant. 

Improper before/aftercare

If you aren’t preparing for your spray tan properly, or if you aren’t maintaining your tan through a good skincare regimen, then your tan could look less natural or fade more quickly than you’d wish.

Read this article on proper before and after care

Improper tanning technique can cause streaks or patches

Sometimes the technique that the person who spray tanned you with can be the reason that your tan came out strange. Did they hesitate over a certain part of your body and overspray that area? Did they miss a part of your body entirely, or spray too close and cause rivulets and runs?

Click here to learn more about spray tan training options

Too much solution was used

Another grave error that some spray tan consultants have made in the past is that they’ve used too much solution. This translates into too much DHA coming in contact with your skin, which can oversaturate your skin and cause it to turn an unnatural color.

I recommend using about 2 ounces of solution per application

Too high of a DHA percentage

Another reason your spray tan might look bad is that you were sprayed with a solution with a DHA percentage that was too strong for your skin type.

Remember: if you are looking for a deeper, darker tan, it doesn’t always mean that you need a higher percentage. DHA can be blended to be darker, no matter the percentage.

Click here to learn more about how to determine which DHA percentage to use

How long does it take for a spray tan to fade?/How to remove a spray tan

Proper before and aftercare can leave tans lasting longer: Be Bronze using City Tan Miami, picture after 5 days

Spray tan turnover via skin

The slowest way to rid yourself of your tan is simply to wait. Unfortunately, this can take from 5-15 days before you are finally free of the horrid color. 

Exfoliation products

These creams are designed to return your skin to its most natural state, ensuring that your tan will fade much faster than usual, but these creams are more for preparing your skin for a spray tan than for removing the tan once applied. Exfoliating creams can help remove some color from your tan, but nothing will remove the color completely. 

Homemade/DIY spray tan removal Ideas

Essentially these work as homemade exfoliant options, I’ve included a few of the most effective here:

1. Salts and lemon scrubs/sugar and lemon scrubs/Baking soda and lemon scrubs: these work to a certain degree, but won’t take ALL of the tan off, but some is better than none!

Mix together one cup of raw sugar and ¾ cup of lemon juice then dab on cotton ball to apply

Note--the lemon juice must be fresh squeezed to work


2. Baking soda and apple cider vinegar: works the same, and has the same results, as Lemon scrubs: Mix, then dab on cotton ball to apply.


3. Mr. Clean Magic Eraser: I’ve heard this works to help scrub out a bad spray tan, but be VERY careful when using it as it contains harsh chemicals and could do more damage than it’s worth!

Exfoliating gloves

Exfoliating gloves and mittens can help remove your tan more significantly than creams, or can be great in conjunction with creams. There are some out there, while a bit expensive, that can take a surprising amount of the color from your bad spray tan.

Other solutions: Exfoliate and then respray

One other thing you can try is to exfoliate with one of the above methods and get another spray tan on top of it. Oftentimes this can help blend and hide the bad tan within the new spray tan, but please note that you absolutely need to exfoliate thoroughly before doing this so that you avoid giving yourself lizard skin (uneven-looking fading).

Mandyz Salon before and after with Aviva Labs Original 10%

Remember, to achieve the best possible spray tan results:

1. Exfoliate

2. Avoid oils, alcohols, and unnecessary ingredients in your spray tan solution

3. Use the correct percentage for your skin type

4. Use only about 2 ounces of spray tan solution

5. Maintain healthy skin with a daily moisturizing regimen

Spray Tanning for Men

Do Guys Spray Tan?

One of the largest untapped client bases in the spray tanning industry is men. Chances are good that many of the women you already spray tan are married or dating a potential future tanner!

Traditionally, the most popular use for sunless tanning for men has been in the form of competitive bodybuilding and fitness competitions. Unfortunately this is also the source of one of the most prominent stigmas for why men don’t spray tan. Because most of the photos of men with noticeably fake tans comes from when they are on stage after pumping iron, that is the idea that gets associated with a spray tan. Many men think that the only spray tan is one that looks completely unnatural. But clearly this is not the case. 

Once upon a time, spray tanning did look unnatural. It was in its infancy and many companies jumped onto the bandwagon without really knowing what they were doing. This flooded the market with solutions that turned a whole generation of spray tanners into Oompa Loompas. Luckily, other companies took their time, conducted research, and created solutions that looked amazing, but more importantly looked so realistic you can’t tell the difference between a suntan and a sunless tan.

So what’s stopping men from spray tanning now?

Nothing. A lot of men spray tan, but most only do so for special occasions rather than consistently going month after month. Most men get spray tans for the same reason women do: because they want to look more in shape for vacations and holidays, healthier for weddings or family portraits, cruises and beach parties. Some use it to even out their skin tone in the winter or look younger (kind of like hiding your grays) on first dates. 

Where do men go for spray tanning?

Besides simply going to a tanning-only salon, many men “get their tan on” at the gym, at hair salons or male-only barber shops. A lot of spas and massage studios have success bringing men in if they offer couples packages. These places most often find success because they offer the spray tan service at a discount or with a certain percentage off when accompanying their massage or hair styling.

This is an important key to finding and securing loyal male customers. Take these two slogans for instance:

1. Look and feel great with a custom spray tan

2. Save $10 on a custom spray tan

Statistically men are more prone to looking for deals and savings rather than being sold on an emotion or a feeling that a service provides, so they would be more inclined to buy if they saw slogan number 2 rather than slogan 1.

Some questions about spray tanning male clients:

How do I spray tan a man?

Spray tanning a man is no different than the techniques used for spray tanning a woman with a few key exceptions:

1. If a man has heavy chest hair/leg hair/etc. then the spray tan solution will not reach those areas as easily--this won’t be a problem if he isn't planning on shaving his legs/chest because you won’t be able to see the less tanned portions of his skin anyways.

2. Facial hair: if a man has a beard, mustache, or any other type of facial hair make sure that, if he is going to shave it soon, he shave it off BEFORE his spray tan. If he waits until after his spray tan to shave then he is going to wind up with a reverse five-o’clock shadow and have much lighter skin where the beard had been pre-shave.

*This is also important to remember if he is going to shave his legs/chest hair!

Do men have to do anything different after getting a spray tan?

Yes: it’s very important for men to remember to moisturize after every shave! Shaving is an exfoliation process and can remove color from a tan, especially when paired with oil-heavy shaving creams. To counteract the effects of shaving, use a great moisturizer after the initial shave and again before bedtime.

What do men need to do to achieve the best spray tan?

Follow these instructions!

Some Tips on How to Sell More Retail

While I’m talking to business owners and the topic of retail sales comes up in the conversation, I’m always told the same thing: “I don’t bother with retail. It just doesn’t sell in my salon, and besides I’m not a salesperson.” Now this isn’t just from mobile businesses just starting out—this is from everyone. Mobile businesses. Salons. Spas. Almost every time, without fail: “I can’t figure out how to sell this: I’m not a salesperson.”

And that’s where they are all wrong. 

The idea of a salesperson has been beaten into us by bad television and annoying advertisements so that instead of a helpful, thoughtful person we think of some slimy car salesmen named “Honest Eddie” who would rather gnaw his own leg off than see you walk out of his car lot without, “this pearl of a car, this absolute dream on wheels”. I would love to say that people like this don’t actually exist; unfortunately they do, but your clients already know that you are not like that.

Your clients already respect and trust you enough to work around their eyes and ears with sharp, potentially deadly objects; they trust you enough to cut their hair, paint their nails, alter their skin color with spray tan solution, and they trust you not tell their bosses what they really think of them after they vent to you during a cut and color.

Because of this trust, you may feel guilty about trying to “sell” them anything. But here’s the thing: a polish that keeps their nails from chipping, a product that extends the life of their tan? Why wouldn’t they want those retail items you have? Don’t think of it as “selling” them a product, think of it as recommending to them a product that you know they will benefit from. 

To do this you need to build confidence.

You should already feel confident in yourself—you are a trained, experienced professional with clients who are coming to you for your expertise. If they didn’t trust your opinion then they wouldn’t be creating follow-up appointments.

What you really need to be building is confidence in the product you’re going to be recommending.

The worst thing you can do is try to sell a product that you don’t believe in. If you don’t believe in animal testing then you won’t be able to talk energetically about a product that has been tested on rabbits—it won’t sit well with you and that will come through the surface when you’re talking about the product. It will be more obvious than bad toupee if you don’t approve of the product. So why sell it? 

Instead, sell what you love.

Try different products from tons of different companies. Read that again. TRY the products: make sure you know exactly what the product feels and smells like, and whether it delivers on what it’s advertised to do. There is no substitute for firsthand experience. This is also the best way to be able to recommend the products: if you have experienced it and you love it then you will be that much more energetic when you’re talking about it with your client. They will sense that energy and in turn be excited about it too.

Do your research!

This plays a very important role in choosing products, especially when it comes to spray tanning! There are tons of products out there that can damage your spray tan, just like there are products out there that dry out your skin or your hair more than others. Be aware of what these products are and look at their ingredient lists—compare these lists with other products to make sure you are avoiding the same mistake from a different retail item!

If you are unsure about a product, ask yourself these questions:

• Is this a product I would use personally?

• Am I willing to promote these products publicly?

• Am I selling this because the bottle looks good, or because the product works well?

• Are these products unique enough to differentiate me from the competition?

It’s this fourth question that can be tricky. Almost all of your competitors will have a moisturizer, a self-tanner, and various other products. You need to make sure that you have products that stand apart from the crowd. If your competitors are pushing moisturizers, but they don’t really have any great exfoliants—then that is a niche you need to jump in to fill.

Here’s a good tip: don’t try to sell your product by describing it, sell your products by describing how they will help your clients. 

They can get a nice smelling moisturizer anywhere; make sure to identify the different talking points of your product, and what sets it apart from others:

• Is it Gluten Free?

• Is it Vegan?

• Animal Cruelty Free?

• Does it do something that other products don’t?

• Is it specifically designed for something/to accomplish something special?

• How and why will other similar products not work as well as this one?

These are all very important questions to touch upon, not just from a beauty perspective but also from a health-conscious and eco-friendly view too. Your clients are trusting you to make educated decisions built from your own experiences and knowledge; and once you’ve built this foundation of trust, you can begin to build upon this foundation with each visit.

This brings us to a very important aspect of being a salesperson: don’t sell—listen!

Talk with your clients during consultation. Find out their specific likes and dislikes—if they love all the outrageous celebrities then they will probably be less interested in a conservative look; likewise if they are always mentioning how elegant they looked at their wedding then perhaps they would appreciate the nostalgic feel of having that elegance again. 

Here are a few basic guidelines for conducting a good consultation: Ask questions!

• How often do you plan on returning to the salon?

• What is your skin moisturizing regimen like?

• Are you prone to dry skin?

• What challenges do you have with tanning?

• Are you looking to try out a new look or style? Or do you want to enhance what you already have?

At this point during the consultation you can begin asking guiding questions. When asking questions—try to phrase your questions so that your client is saying “yes”. Getting a person to say “yes” a few times before a purchase is a proven technique to increase the likelihood of a sale.

You: So how do you like your spray tan?

Client: I love it!

You: Great! I knew you would. So this should last about 7-10 days, but would you want it to last even longer?

Client: Yes, that’d be fantastic!

You: I happen to have a product here that is not only a great moisturizer, but it actually has ingredients in it that can make your tan last up to several days longer. I’m guessing you already have moisturizers at home?

Client: Yes, that’s right.

You: I bet they’re good too, but I also bet that the ingredients in your moisturizer weren’t blended specifically for spray tanning—there are tons of ingredients in a product that can actually leech the color from you and cause your spray tan to fade faster.

Client: Woh, I didn’t know that.

You: Yup, and that’s why I have this product: if you love your spray tan and want it to last as long as possible, this is definitely the product for you.

It’s important here not to overreach!

Instead of overwhelming your client with a hundred different options, just try selling them one product. In addition to not boggling their mind, you will also have a greater chance that they’ll say yes to one rather than yes to a dozen.

No matter if you are a world class spa or just starting your mobile business, browsing through your products should be easy and fun!

Let your products sell themselves

Include little labels on your shelves that describe the product, highlight the differences of your product, or talk about why a client might want a particular product. And don’t forget to have a placard up if you’re having a sale!

Add atmosphere!

• Clean your shelves! Nobody likes checking out a product that has an inch-thick layer of dust all over it, and no one is going to want to go near your shelves if there are spills or if the bottles look like the display was just casually thrown together. If you don’t care about your products, neither will your clients! 

• Encourage testing: studies show that shoppers are significantly more likely to buy something if they are given a free sample first—why do you think the grocery store has all those employees offering you free cheese all the time? 

• Room setup: if at all possible, try to design your room with inviting product shelves on both sides of the room or surrounding the seating area. This allows your clients to idly browse through your selection while waiting or visiting. And don’t make your clients sit around “twiddling their thumbs”: give them some coffee, tea, or at least some magazines to read—maybe a couple informative articles that compliments the products on your shelves, or a photo album of happy clients with what service they used written underneath. And remember: no room is complete without artwork. Make sure your art goes with the room—if you are going for classy and modern, then a vintage wagon wheel might not be right for your salon. 

And don’t forget, with selling anything: Practice makes perfect!

Put your knowledge to the test—quiz yourself and your staff, make flashcards, give your sales pitch to your friends and see if you can answer whatever questions and concerns they come up with or address the different needs your clients may have.

So before you throw away everything on your shelf and swear off retail for good, just try these tips and before long your shelves will be empty for a different reason!

Spray Tan Before and After Care

There is an epidemic spreading within the spray tan business. It's the leading cause of streaks, runs, cracked tans, fast fades, "lizard skin", post-shower let down. It's also the main reason why you might have to keep giving out free spray tans to keep your clients happy.

Making sure your clients are taking care of their skin is important; making sure your clients are taking care of their skin before and after they get a spray tan is absolutely crucial.

To help you out, and help spread the word, I've created this simple write up. Feel free to read over it, print it out, and give it to your customers so they can be as savvy as you are!

The Day of Your Spray Tan

Take a shower as normal and be careful to rinse off ALL of the shampoo and soap; also don’t apply any deodorant, moisturizer, lotion, cream, or makeup before your spray tan. Any of these products will block the spray tan from setting to its fullest and deodorants can turn the bronzer in the spray tan green so unless you want Incredible Hulk armpits I would advise against it (The DHA tan will not be green, just the bronzer). If you have an appointment later in the day then be sure to rinse off your deodorant or moisturizers in the shower or with a washcloth before your appointment.

Exfoliation is Key

By exfoliating before a spray tan, you are turning your skin into a clean slate for your spray tan consultant. This is the single most important aspect of your before-appointment regimen. A spray tan sets on the topmost layer of your skin; so if the topmost layer of your skin is not at its cleanest, most natural state prior to a spray tan then you will not get the best results. If you do properly exfoliate with an exfoliant designed specifically for spray tanning then you can increase the life of your tan by up to three days!

What to Wear to Your Appointment

Find a sunless tanning solution that is oil-free, this means that it should not stain your clothes, bedsheets, or your couch; however, we do suggest that you wear dark, loose clothing so that your clothes don’t rub against the spray tan while it is setting.

Now that you have had your appointment, and you love your spray tan, you should learn how to keep it:

No Diving! 

Do not go swimming or work out during the 8 hours that your tan is setting to ensure that the tan is given enough time to properly develop.

Remember: Don’t forget to ask your client if they would be interested in more convenient rapid tans!

For your first shower: rinse only! 

You should always only wash off with water during your first shower. After that though, soaps and shampoos that have not been designed for spray tanning could still lessen the quality of your spray tan. Alcohols and oils in products could produce a crackling effect on your fade and certain soaps dry out your skin, causing your tan to vanish faster than inhibitions at Mardi Gras.

Moisturize, Moisturize, Moisturize! 

A spray tan’s worst enemy is dry skin; a spray tan’s best friend is a fantastic moisturizer. By using moisturizers on a daily basis (and after every shower!), your skin will stay soft, supple, and most importantly tanned for days longer!